Animal Spirits How Human Psychology Drives The Economy

Since the financial crisis burst, there have been various theories about whom to blame for it and who is the main person or institution responsible for this crisis which still has effects upon the entire population from all over the world. Professors George A. Akerlof and Robert J. Shiller are two recognized economists who made numerous pieces of research to emphasize the link between Economics and Psychology. In their book Akerlof and Shiller introduce the concept of â€Å"animal spirits† and how the world’s economy is driven by this. According with their view, these â€Å"animal spirits† are composed of: confidence, fairness, antisocial behaviour, money illusion and stories. Throughout the book, the authors aim to prove that economists tend to minimize the relevance of the emotional factors and they affirm that a lot of questions about the Finance industry can be answered if people took into consideration that the â€Å"animal spirits† had a strong impact on the economy overall. The book â€Å"Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism† written by George A. Akerlof and Robert J. Shiller is split in 2 parts. In the first part the authors explain the meaning of â€Å"animal spirits†, term which was coined by J. M. Keynes. In the first five chapters the authors explain in detail the 5 key components of the animal spirits: confidence, fairness, corruption, money illusion and stories. In the second part of the book, the authors use the concept ofShow MoreRelatedUsing Emotions Help Explain The Economy1796 Words   |  8 PagesHelp Explain the Economy When examining the economy, many economists assume that economic contributors make their decisions as unemotional rational beings. John Maynard Keynes, one of the most influential economists of the 20th century, was one of the driving forces in a revolution of economic thinking. In his 1936 book, Keynes coined the term â€Å"animal spirits† to describe the instincts and emotions that influence and guide human behavior which have a direct impact on the economy. Following the financialRead More A Marxist Reading of Native Son Essay4809 Words   |  20 Pagesspoke of equality for all, they meant for all land-owning white men. The words of the Declaration of Independence, also written by upper-class, Anglo-American males, are clear: life, liberty, and the pursuit of happiness are rights necessary to each human being and should never be taken away. Governments are established to protect these rights, yet these rights do not apply to everyone, particularly to the Bigger Thomases of the world. Although the framers of the Constitution and the authorsRead MoreKhasak14018 Words   |  57 PagesMonday, 26 October 2009 Preface This dissertation titled ART AS A RENDEZVOUS OF MYTH AND MIND: A PSYCHOANALYTIC AND MYTHOLOGICAL ANALYSIS OF O V VIJAYAN’S THE LEGENDS OF KHASAK explores how the judicious selection and use of literary theory can account for the universal appeal of The Legends of Khasak, a belated self translated rendering of a famous regional work in Malayalam, Khasakkinte Ithihasam authored by the eminent writer O V Vijayan, and thus assert its artistic value. Divided into fourRead MoreEssay on Analysis of George Orwells 19844218 Words   |  17 Pagesout that the rebellious brotherhood was non-existent. It was only an elaborate trap by the thought police to lure suspected non-conformists. Winston is taken to room 101 in the infamous Ministry Of Love. There he is tortured until his individual spirit is completely eradicated. He admits that 2+2=5, and he betrays his love for Julia. Winston is broken into submission and becomes another unthinking drone of the party, incapable of rational tho ught and interested only in serving his master. In theRead MoreFactors Affecting the Cultural Beliefs of Tagakaulo Tribe in Southern Mindanao7929 Words   |  32 Pagesbroken up into small groups, often at war with one another, yet they appear to be quite uniform in type, language and religious beliefs. They believe in the supernatural being who is said to live in Mt. Apo. The Tagakaulos bring with them human sacrifices to this spirit of good and bad, especially when they imagine that he is angered or when they come to the volcano to gather sulphur. Each upland river valley or highland plain was the district or domain of a ruling datu, a position which was inheritedRead MoreEssay about Horror and Tragedy in The Congo3980 Words   |  16 Pageswho just happen to be non-Europeans) by the free and unrestrained assertion of their will and authority, unfettered by any moral constraints on human conduct. As a substitute for any notion of a â€Å"humane† code of conduct, the European psychology operated a regime based upon the principles and practices used to control and domesticate lower forms of animal life. In the beginning, the slave trade was the main attraction of these European nations because they saw a law filled with cheap labor and alwaysRead More Capitalism, Marketing, and the Insidious and Covert Co-optation of the Self6482 Words   |  26 Pagesorder to understand the dangers of the exchange of self-images for advertisements. To forge a set of alternative resistant and forceful conditions for imaging what Sherr y Turkle has termed the second self, tactics based in imaging, language, and psychology can be opposed to the insidious and covert co-optation of the self by commodities. This essay is an attempt to examine the construction of alternative figures as models of resistance. The Manifesto for Avatars offers a formal set of oppositionalRead MoreHM vs Zara7682 Words   |  31 PagesHamp;M’s Global Role 13 B. SWOT Analysis 14 1. Hamp;M in Japan 14 2. ZARA in Japan 17 C. Value Chain Analysis 19 1. Logistics. 19 2. Operation. 20 3. Marketing amp; sales. 21 4. Service. 21 5. Infrastructure. 22 6. Human resource management. 23 7. Technology 24 8. Procurement. 25 IV. Strategy and environment 26 V. Recommendations 27 Introduction Hamp;M was established in Vasteras, Sweden in 1947. 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The Cruelest Separation By Harriet Beacher Stowe Essay

The cruelest separation is that of a mother from her child. Not only does it destroy the emotional stability of the child, but it removes the God-given purpose of the mother. Unfortunately, this was a common practice used by slave owners in the United States. Several authors in the American Literary tradition have written about this subject in an attempt to prevent the horrific practice. Some such authors are, Harriet Beacher Stowe, Harriet Jacobs, and Frederick Douglass. In their writings, Stowe, Jacobs, and Douglass endeavor to portray the mental and emotional wounds created by separating a mother and child in order to combat the dispassionate destruction of human lives. While each author discusses this topic of mother-child separation, they argue for the removal of the practice in different ways. Influenced by their race, gender, and chosen genre, each author tackles this broad subject through a limited focus on the damages of it. In order to show the successes of their separate a pproaches, each text must be discussed independently. Harriet Beacher Stowe is known for her novel Uncle Tom’s Cabin. In Uncle Tom’s Cabin the reader follows several different stories of female slaves who are either threatened with separation from their child or who are separated. Through this variety of perspectives, Stowe argues the emotional damages of this practice. She uses pathos to convince the reader of her argument through specific descriptions of the women who loose their children. One

Jonathan Swift Contrast Free Essays

Thesis statement: In the satire â€Å"A Modest Proposal,† Jonathan Swift addresses a problem that is extremely serious on a grand scale and uses a somber tone to present his solution; however, in the parody â€Å"An Innocent Proposal,† Benjamen Pewitt refers to a less significant concern and his plan to fix it is meant to be hilarious. I. Problem A. We will write a custom essay sample on Jonathan Swift Contrast or any similar topic only for you Order Now Swift B. Pewitt II. Solution A. Swift B. Pewitt Most people have watched and probably laughed at the television series South Park or the movie Spaceballs. These are two great examples of satire and a parody. Satires and parodies are created in all kinds of formats from movies and television shows to music, books, and plays. One of their main purposes is to entertain the audience, and most of the time they are extremely humorous. But they are also created for very specific reasons. For example, the Merriam-Webster online dictionary defines satire as â€Å"a literary work holding up human vices and follies to ridicule or scorn. † An example is in an episode of South Park when Stan’s girlfriend breaks up with him because his Facebook status is single. This makes fun of America’s obsession with Facebook. As further noted by Merriam-Webster a parody is â€Å"A literary or musical work in which the style of the author or work is closely imitated for comic effect or in ridicule. † Spaceballs is a great representation of this definition because it mocks Star Wars, and the entire plot for the movie is based on Star Wars. In the satire â€Å"A Modest Proposal† Jonathan Swift addresses a problem that is extremely serious on a grand scale and uses a somber tone to present his solution; however, in the parody â€Å"An Innocent Proposal† Benjamen Pewitt refers to a less significant concern, and his plan to fix it is meant to be hilarious. Swift’s home country, Ireland, is in a dire state of need, and they are becoming desperate. People’s lives are at stake if significant obstacles are not soon overcome. Jane E. Aaron, the author of the textbook 40 Model Essays, best summarizes the situation by writing, â€Å"Several years of crop failures had resulted in widespread starvation among the Irish poor, yet the government of England†¦and the well-to-do Irish had done nothing to help† (356). This reveals the causes of this disaster. Swift illustrates the severity of the problem when he states, â€Å"It is a melancholy object to . . see the streets, roads, and cabin doors, crowded with beggars of the female sex, followed by three, four, or six children, all in rags and importuning every passenger for an alms† (357). This really paints a picture of how disgusting the streets of Ireland are becoming. Swift talks about how this is ruining the future of Ireland when he says these poor children of Ireland grow up, and they â€Å"either turn thieves for want of work, or leave their dear native country to fight for the Pretender in Spain, or sell themselves to the Barbados† (357). Therefore, if this tragedy in Ireland is not soon fixed, then the Irish society may collapse. In contrast, Pewitt writes about a minor problem occurring in high schools everywhere, which is the public display of affection. In a truly accurate assessment, Pewitt points out, â€Å"It is definitely a disgusting sight to see a person pinned to the wall and has become a distraction to both the participant and the innocent passerby† (45). It is indeed highly painful to watch this happen, but nowhere near as hurtful to see women and children stealing and â€Å"begging† for food in the â€Å"streets of Ireland. Public display of affection is just one of many small disciplinary hurdles for high schools to overcome, on the other hand the obstacle in Ireland is the main concern for the future of the entire country. Another statement that demonstrates the level of difference between the two problems is when Pewitt opens his essay by insisting â€Å"High school administrators, rea ct now and save many minutes of valuable time and reduce your stress level tremendously† (45). Pewitt is concerned with teacher’s free time and â€Å"stress level,† however Swift is trying to save the entire country of Ireland from â€Å"widespread starvation. Although public display of affection is not a very pleasant sight to see and is a growing concern in High Schools, it is not nearly a disaster to the same magnitude as a collapsing society. The solution given by Swift in his essay is intended to be taken very seriously. Even though it is not realistic, he uses a very somber tone as he reveals it. His proposal is for his country to actually use the babies in â€Å"rags† that are burdens on their mothers to â€Å"contribute to the feeding, and partly to the clothing, of many thousands. This way the mothers will have fewer expenses to worry about, and they can actually make extra money by selling their babies for lots of value if they are properly fed for nutritional purposes. Also the whole country would benefit because these babies would help feed many more people since crops are not producing enough. He presents this outrageous claim in such a serious manner in order to get people’s attention, and to show them how desp erately they need an answer. He implies they might as well start killing babies if any type of effort is not put forth to help, otherwise people are going to keep dying anyway if nothing else is done. His somber tone is crucial in his attempt to make the audience aware of the intensity of this tragedy and convince them that action needs to take place soon. On the contrary, the plan asserted by Pewitt seems meaningless therefore is intended more for entertainment. There is no real threat the public display of affection really poses, and it is something that will continue to happen in future no matter what is done. In other words, Pewitt is mocking the work of Swift, and is simply trying to get a good laugh from his audience. His solution to the public display of affection is an â€Å"easily accessible fornication grotto. † He explains the â€Å"grotto† will include â€Å"soft beds and couches, and some very low Barry White music to set the mood†(45) and even a â€Å"professional advisor† to help coach. This shows how sarcastic Pewitt really gets in the humorous tone he uses. In summary, Swift is genuinely trying to fix a problem which may produce severe consequences by suggesting a ridiculous solution to get people’s attention, and Pewitt parodies his work by sarcastically suggesting the most hilarious plan imaginable. Swift and Pewitt use two totally different approaches to answering two totally different problems, and they do this for two completely different reasons. Swift attempts to save the country of Ireland with the use of satire. He writes in a somber tone and offers his unrealistic plan of eating babies to get people’s attention and open their eyes to how dire the situation is becoming. This outrageous idea Swift has came up with serves as â€Å"ridicule† toward the Irish people for not taking any action. He is telling them if they are not going to think of something they might as well resort to his plan, because people are dying anyway. Pewitt, on the other hand, presents his â€Å"fornication grotto† as a sarcastically ridiculous answer for public display of affection as a parody to the work of Swift. Although, his concern is meaningless in contrast to Swift’s, and this is why his tone is not to be taken seriously. Swift’s satire was written for an extremely important cause, and all Pewitt wants in his parody is a good laugh. How to cite Jonathan Swift Contrast, Papers

Jonathan Swift Contrast Free Essays

Thesis statement: In the satire â€Å"A Modest Proposal,† Jonathan Swift addresses a problem that is extremely serious on a grand scale and uses a somber tone to present his solution; however, in the parody â€Å"An Innocent Proposal,† Benjamen Pewitt refers to a less significant concern and his plan to fix it is meant to be hilarious. I. Problem A. We will write a custom essay sample on Jonathan Swift Contrast or any similar topic only for you Order Now Swift B. Pewitt II. Solution A. Swift B. Pewitt Most people have watched and probably laughed at the television series South Park or the movie Spaceballs. These are two great examples of satire and a parody. Satires and parodies are created in all kinds of formats from movies and television shows to music, books, and plays. One of their main purposes is to entertain the audience, and most of the time they are extremely humorous. But they are also created for very specific reasons. For example, the Merriam-Webster online dictionary defines satire as â€Å"a literary work holding up human vices and follies to ridicule or scorn. † An example is in an episode of South Park when Stan’s girlfriend breaks up with him because his Facebook status is single. This makes fun of America’s obsession with Facebook. As further noted by Merriam-Webster a parody is â€Å"A literary or musical work in which the style of the author or work is closely imitated for comic effect or in ridicule. † Spaceballs is a great representation of this definition because it mocks Star Wars, and the entire plot for the movie is based on Star Wars. In the satire â€Å"A Modest Proposal† Jonathan Swift addresses a problem that is extremely serious on a grand scale and uses a somber tone to present his solution; however, in the parody â€Å"An Innocent Proposal† Benjamen Pewitt refers to a less significant concern, and his plan to fix it is meant to be hilarious. Swift’s home country, Ireland, is in a dire state of need, and they are becoming desperate. People’s lives are at stake if significant obstacles are not soon overcome. Jane E. Aaron, the author of the textbook 40 Model Essays, best summarizes the situation by writing, â€Å"Several years of crop failures had resulted in widespread starvation among the Irish poor, yet the government of England†¦and the well-to-do Irish had done nothing to help† (356). This reveals the causes of this disaster. Swift illustrates the severity of the problem when he states, â€Å"It is a melancholy object to . . see the streets, roads, and cabin doors, crowded with beggars of the female sex, followed by three, four, or six children, all in rags and importuning every passenger for an alms† (357). This really paints a picture of how disgusting the streets of Ireland are becoming. Swift talks about how this is ruining the future of Ireland when he says these poor children of Ireland grow up, and they â€Å"either turn thieves for want of work, or leave their dear native country to fight for the Pretender in Spain, or sell themselves to the Barbados† (357). Therefore, if this tragedy in Ireland is not soon fixed, then the Irish society may collapse. In contrast, Pewitt writes about a minor problem occurring in high schools everywhere, which is the public display of affection. In a truly accurate assessment, Pewitt points out, â€Å"It is definitely a disgusting sight to see a person pinned to the wall and has become a distraction to both the participant and the innocent passerby† (45). It is indeed highly painful to watch this happen, but nowhere near as hurtful to see women and children stealing and â€Å"begging† for food in the â€Å"streets of Ireland. Public display of affection is just one of many small disciplinary hurdles for high schools to overcome, on the other hand the obstacle in Ireland is the main concern for the future of the entire country. Another statement that demonstrates the level of difference between the two problems is when Pewitt opens his essay by insisting â€Å"High school administrators, rea ct now and save many minutes of valuable time and reduce your stress level tremendously† (45). Pewitt is concerned with teacher’s free time and â€Å"stress level,† however Swift is trying to save the entire country of Ireland from â€Å"widespread starvation. Although public display of affection is not a very pleasant sight to see and is a growing concern in High Schools, it is not nearly a disaster to the same magnitude as a collapsing society. The solution given by Swift in his essay is intended to be taken very seriously. Even though it is not realistic, he uses a very somber tone as he reveals it. His proposal is for his country to actually use the babies in â€Å"rags† that are burdens on their mothers to â€Å"contribute to the feeding, and partly to the clothing, of many thousands. This way the mothers will have fewer expenses to worry about, and they can actually make extra money by selling their babies for lots of value if they are properly fed for nutritional purposes. Also the whole country would benefit because these babies would help feed many more people since crops are not producing enough. He presents this outrageous claim in such a serious manner in order to get people’s attention, and to show them how desp erately they need an answer. He implies they might as well start killing babies if any type of effort is not put forth to help, otherwise people are going to keep dying anyway if nothing else is done. His somber tone is crucial in his attempt to make the audience aware of the intensity of this tragedy and convince them that action needs to take place soon. On the contrary, the plan asserted by Pewitt seems meaningless therefore is intended more for entertainment. There is no real threat the public display of affection really poses, and it is something that will continue to happen in future no matter what is done. In other words, Pewitt is mocking the work of Swift, and is simply trying to get a good laugh from his audience. His solution to the public display of affection is an â€Å"easily accessible fornication grotto. † He explains the â€Å"grotto† will include â€Å"soft beds and couches, and some very low Barry White music to set the mood†(45) and even a â€Å"professional advisor† to help coach. This shows how sarcastic Pewitt really gets in the humorous tone he uses. In summary, Swift is genuinely trying to fix a problem which may produce severe consequences by suggesting a ridiculous solution to get people’s attention, and Pewitt parodies his work by sarcastically suggesting the most hilarious plan imaginable. Swift and Pewitt use two totally different approaches to answering two totally different problems, and they do this for two completely different reasons. Swift attempts to save the country of Ireland with the use of satire. He writes in a somber tone and offers his unrealistic plan of eating babies to get people’s attention and open their eyes to how dire the situation is becoming. This outrageous idea Swift has came up with serves as â€Å"ridicule† toward the Irish people for not taking any action. He is telling them if they are not going to think of something they might as well resort to his plan, because people are dying anyway. Pewitt, on the other hand, presents his â€Å"fornication grotto† as a sarcastically ridiculous answer for public display of affection as a parody to the work of Swift. Although, his concern is meaningless in contrast to Swift’s, and this is why his tone is not to be taken seriously. Swift’s satire was written for an extremely important cause, and all Pewitt wants in his parody is a good laugh. How to cite Jonathan Swift Contrast, Papers

Logistics Management Essay Example

Logistics Management Essay [pic] University of Huddersfield Course : BA (Hons) Global Business and Logistics Management Subject Title: Logistics Management Course number:SHT4012 Assignment: Logistics Operations within the UK and Hong Kong Home Grocery Delivery Student Name: Lam Pik Kee, Pekky (Student ID#1078762) Table of Contents: 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. P. 1 2. Background and Mission of PARKnshop Ocado†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. P. 1 3. Different Approaches of Logistics Strategies Operation Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. P. 2 4. Information Technology for Logistics Operations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦P. 5 5. Key Difficulties †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦P. 6 6. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. P. 8 1. Introduction This written report would underline all factors that directly /indirectly affected to Ocado ,UK and Parnshop,HK to fulfill the achievements during the entire home grocery delivery logistics operation process. Moreover, heaps of logistics strategies, IT solution would be founded in this report, at last; it will also discuss the key difficulties in maintaining a high level of customer service at optimal cost. . Background of PARKnshop shop Ocado 2. 1 PARKnshop Background Parknshop is the leading supermarket chain and multi formats retail in Hong Kong, who operates more than 230 outlets in Hong Kong and also accounts for over 40% of the packaged food market, which is equivalent of 250,000 containers per year and offer on-line shopping and home delivery service. Their mission is â€Å"To be the family first choice for Food Shopping† [pic]Parknshop Group Industry: |Retailing | |Founded /Headquarter |1973 / Hong Kong | |Area Served: |Hong Kong, Mainland China and Macau | 2. 2 Ocado Background Ocado is a British Internet retailer specializing in groceries wholly focused on the home delivery of high-qualit y food, drink and household goods. The company has centralized warehouse based and picking model in CFC, online delivery without any physical shops. Their mission is â€Å"Great Value, Great Service, Great Choice and Great Way to Shop† [pic] Ocado Group |Industry: |Internet retail | |Founded /Headquarter |2002 / Hatfield,Hertfordshire, United Kingdom | P1 3. Different approaches of Logistics Strategies Operation Management After research, Ocado and Parknshop have some difference approaches for their operation management activities and success supply chain, sustained the continuous development for the entire group. A strategies consists of those plans or patterns of actions that integrate an organization’s primary goals, policies and activities into a coherent whole (Patrik Jonsson Logistics Strategy P. 19) 3. 1 Ocado -Logistics Operation Management and Strategies In Sept,2002, Ocado currently operate a 295,000 sq ft, the Fulfilment Centre (CFC) in Hatfield which is largest and highly automated. In Jan 2003 it centralized all warehousing operation and running all the customer majority of orders are relayed from CFC 1 to spokes for ultimate outward delivery to customer. This is a centralized DC and all of products are receive and delivery from this CFC. 5% of inbound goods are delivered direct from producers to CFC1, whiles 15% are delivered from the waitrose supply chain, at full capacity CFC1 will be able to stock up to 40,000 grocery SKU. Delivery area expanded to over 70% of UK household in 2011. All of the order will be order by CFC which simplified the order processing and lower ope ration cost. This is better control over the products, reduce overall stock holding, reduce inventory cost and the groceries are handled less, preserving quality, processes minimize product touch points and maintain the correct product temperature as well. We will write a custom essay sample on Logistics Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Logistics Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Logistics Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The CFC also supported by 9 regional delivery spoke around the country which is decentralized warehouse, located closer to customers, this is lower inbound logistics cost and transport cost to customers from the spoke. Hub and spoke system adopted, acquired a new spoke in Bristol which opened in March,2011. which is 9 spokes support Ocado’s internet store with shorter delivery lead time and more responsive and able to offer free delivery service for some dedicated time slots. [pic](Ocado-Centralized Distribution Model ) P. 2 In warehouse, using Distribution Centre-based picking approach and around giant network of forklifts scuttle round, conveyor belts crunch, robots replenish shelves and monorails at packing stations, The people using Pick-to-Light concept and pack groceries into green crates, called totes. Orders information transmitted to radio frequency wrist mounts worn by the pickers as they push blue trolleys along the aisles. The wrist device tells the pickers what and how much to pick. Operators are assigned to specific pick zones and each location equipped with a light and readout display, operators scans the incoming tote. Lights for location requiring pick are illuminated and pick quantity is displayed, operator picks items and presses lighted button to confirm picks. The Finger attached scanners let the pickers scan the products and picked from the totes on the shelves. The pick-to-light system is helps Ocado most efficient, timely and accuracy order picking while minimal training required and compared to other paper based picking solution. It is a visual method, the system is more intuitive than printed orders, and it has around 20-50% pick efficiency over than Pick-to-Paper. The monorail’s job is to collect the orders that have been picked form each floor into containers-the trolley totes are loaded into specific pigeon-hole like slots. Each person’s order will now sit in one container. Staff will scans the items from each container’s totes and which customer it belongs to and packed in color-coded bags depending on whether the goods that have been ordered are frozen, chilled or ambient. This helps the delivery person locate an order and finally turn fork-lifted on to little Mercedes Vans for direct delivery. Ocado using own fleet of bespoke van, each delivery van replaces multiple car journeys every single day, by saving the customers a trip to a super market. It helps groceries to reduce the number of cars on the road each day, developed 5th generation of van, which increases payload by 10% to improve delivery performance and they equipped satellite navigation, a CCTV †SmartDrive† camera to ensure the product reaches the customer in right locations and in proper condition. On time delivery is enhance company reputation and reliability. The automatic material equipment is enhancing the efficiency of pick and pack and transit operation in whole supply chain. Ocado using Vendor Managed Inventory (VMI) for the management of home grocery delivery logistics operation. It monitors an inventory levels. Capturing and transmitting sales data through EDI is crucial to ensure the efficiency of VMI operations and opening up the communication channels. P. 3 3. PARKnshop-Logistics Operation Management and Strategies In 1990, ParknShop was operating all distribution activities from a single high-rise facility in Fo Tan, which is 500,000 sq ft, and designed and handle 100,000 cases per day in peaks season and it is mainly operate a slower-moving goods. In 1992, expanded the ambient distribution capacity and rented 200,000 sq ft of space in the new Hong Kong International Distribution Centre(HIDC) facility in Kwai Chung. The space at HIDC contains two sections, one for fruit and vegetable which need temperature and one for general products. It is acting as the decentralized DC and for fast-moving goods, HIDC is nearby in HK international Ocean Terminal therefore enjoys much spin-off benefit and especially a much improve road network and fast for replenishment, located closer to shops and suppliers are more responsive and short delivery lead time , enables JIT operations too. In 1992, they built facility for frozen and fresh pigs cutting facility in Sheng Shui, The location in here benefit for allowed pigs from Mainland China to HK as live and close to border can reduce transport and operation cost for in bound logistics. In 1995, 10,000 sq ft facility in Ap Lei Chau for the distribution of live freshwater and seawater fish which is fish imported in Hong Kong. Parknshop using the store based picking and Pick-to-Paper for online order and home delivery, The worker by manual picking operation for the on-line order received through Electronic Data Interchange(EDI) . Before taking on line order should be select the delivery district and area first, all on line products was picked from 4 Superstore in stead of picked from their DC. Where are located in Jardine Hill, North Point, Yuen Long and Hung Hom. The purpose can achieve flexible and fast lead time for home delivery The warehouse staff to pick up the order per customer on line order list. They are follow the manifest list start of picking operation and using bar code scanning of sales orders. Afterwards, the orders will roll through roll cage into own fleet for home delivery. This is a traditionally Pick –to –Paper method and let worker handle in easily. They adopt cross-docking for local suppliers as a fast track access to the docks and return and meet the just in time strategy, suppliers will not hold any stocks for all cross docking tems which is eliminated the storage level of inventory and cost effective in warehouse. As a result, it managed to reduce the inventory from local suppliers from 4 weeks to less than 2 days in the whole supply chain. In 1995,Parknshop standardized the size of pallets used for deliveries by suppliers and 14 different size became one improving delivery times enormously. which is eli minated the need for manual unloading at the docks and fast track for transportation. P4 Parknshop was fully computerized, employed a proprietary system from Reteck and automated operation in 2007. Their orders can be sent electronically to suppliers and invoices can be received by Electronically Data Exchange (EDI)Besides, using Vendor Managed Inventory (VMI) to process of planning implement and controlling the operation of the supply chain. It was enable the stock record for every store to be captured on the computer and for replenishment orders to be automated, it helps reduce the inventory level , keep safety stock and its opening up the communication channels and develop mutually beneficial partnerships along the supply chain . . Information Technology for Logistics Operations On line home grocery delivery makes Information Technology become important and complex, co-operates and communicates with suppliers and customer. Successful adopt IT system to lead entire organization smoothly in order to time saving, enhance operational efficiency and effectiveness, shorten production, material lead time and able streamlining communications channels and improving customer service m anagement . (Pope J Transport Economics Pg. 147) 4. 1 Ocado IT System Advantage Ocado current IT systems are predominantly bespoke and developed in-house by Ocado’s IT team, much of the machinery employed in the CFC is also bespoke. Proprietary intellectual property is integral to the functionality of all aspects of its operations. The CFC is capable of managing and sorting over 20,500 grocery lines and organizing 100,000 deliveries per week. Where IT ensure deliveries arrive at the right address, right time with right contents. Proprietary IP allow for 95% of product availability on the website range for next delivery and 99% availability for next week delivery. It offers the widest range of delivery slots of any online retailer. Tight and reliable delivery windows allow customers to save time compared to visiting a store. On time delivery and minimal products substitution builds consumer loyalty and increases willingness to shop online. Satellite navigation, each bespoke van fitted with a CCTV , SmartDrive camera system to enable complex route delivery into right location and in proper condition and achieve the customer satisfaction. P. 5 User friendly interface, the website, launched IPad, Andriod apps and IPhone apps are more convenience and allow flexibility for customer easier to navigate at any time at any where. At last, Pick-to-Light system, Radio frequency wrist mounts and finger-attached scanners is one of the most efficient and timely order picking method are help to reduce human error and enhance the efficiency and accuracy in warehouse operation. 4. 2 PARKnshop IT System Advantage To explore the opportunities to improve their supply chains, Parknshop deployed Retek software, an Oracle-bases suite of applications that provides solutions in the areas of merchandising, warehouse data, distribution management, demand forecasting, sales auditing , customer order management and various order functions important for the smooth running of retail business . They adopted Vendor Managed Inventory (VMI) for all Parknshop stores. It monitors an inventory levels. Capturing and transmitting sales data through EDI is crucial to ensure the efficiency of VMI operations and opening up the communication channels. Just in time (JIT) inventory systems have reduced inventory cost and warehouse expenses, while also improving order fulfillment time. Bar –code is scanned by the cashier at point of sale, the information is transmitted via the store server to a centralized computer , when the number of units on the shelf falls below a pre-set level, a purchase order is automatically sent to the supplier which in turn are delivered to the particular store to re-stock the shelves, this is succeeded keep the inventory stock, increase profitability, benefit the logistics operation and satisfaction for customer need. . Key Difficulties Customer service is a series of activities designed to enhance the level and meet the customer satisfaction, In terms of home grocery deliveries, customer most concerns the best quality and optimal cost of product and on time delivery. A: Routing schedule planning Both Ocado and Parknshop are serious of facing the develop the daily routing schedule , the home groceri es order in various and different basis in daily therefore design a more flexible and efficiency routing schedule to utilize the truck load and transportation cost to maintain the profit, it is a big challenge. P. 6 Besides, more deliveries per route planning may increase the cost , less deliveries or caused by traffic congestion, which means higher risk for miss the on time delivery promise. Different time window (am or pm), peak season demand change also put the routing schedule more complicated and difficult to manage. B: Inventory stock forecasting Ocado on liner grocery product is cover UK by CFC only and their inventory forecast is under country base , it is impossible 100% product available on shell . Parknshop inventory control under forecast individual shop basic which is support on line and retail shop but the on line inventory figure and real time retail shop inventory figure may have different of the time gap. It will occurs out of stock in the retail store but available in on-line service. However, over forecasting will increase the inventory cost and under forecast will be out of stock , it is serious impact the customer satisfaction and suppliers or organization are difficult to planning the inventory stock forecasting in the supply chain. C: High Cost of Land In HK, the geography is small , the rents are high, warehouse costs and warehouse labor are proportionately high, this cost profile mean that HK distributors need to be efficient at stock and warehouse management. Besides, most of the shops are located in building which were not designed to handle goods efficiently, very few have a loading dock and in basements or above ground rather than street level. Land costs have made distribution activities difficult to operate. Different rents in different area at Parknshop store which is occurs different range of the product price, customer may suffer high product price for this situation. D: Limited Data Enablement Ocado’s IT system is limited data enablement the device only had a limited degree of wireless data enablement, required a device could function for up to 16 hours a day on the road and able to withstand a range on weather conditions, Drives would constantly plugging and unplugging the device from the delivery truck while carrying groceries and extremely durable and tough device. he solution was using cost more to activate the device, in additional, failure was coming at a high price, devices not functioning on the road meant missed deliveries, potentially defrosted food and failed to customer satisfaction. The severe difficulties pressure on the home grocery deliveries industry which is impact a higher logistic operation cost and may not reach the customer satisfaction. P. 7 6 Conclusion Hong Kong a small geographic compare with UK and many supermarket around, HK buying behavior is enjoy buying grocery product more frequently in small order at supermarket instead of on line and also as its a part of their entertainment. However, UK people would through on line to bulk buying their grocery product for weekly purpose. No matter how, home grocery delivery is reducing time spent on grocery shopping allows consumers greater flexibility and releases precious time for other activities. P. 8 Reference Partik Jonsson , 2008 â€Å"Logistics Supply Chain Management† McGraw-Hill Education Berkshire Pope. Jeff. 2005-â€Å"Transport Economics† Vineyard Pushing Pty Ltd Australia Christopjer Martin, 2005 â€Å"Logistics and Supply Chain Management† 3rd Edition Pearson Education Limited. Great Britain Journal Artiles: Joh Mash (2001) â€Å"Chain of Demand-A. W. Watson grows sales while cutting stockpiles† Sphere 18-Retail P. 30,31,32 Christine Corns , 2011, Materials â€Å"Logistics Management† Lecture Notes â€Å"Parknshop company overview† Available at : http://www1. parknshop. com/wedshop

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Intro Logic and Academic Writing Essay Intro: Logic and Academic Writing Essay INTRODUCTION SUMMARY: The introduction of â€Å"They Say, I Say† discusses Entering the Conversation Often without consciously realizing it, accomplished writers rely on a stock of established moves that are crucial for communicating sophisticated ideas. This inventory of basic moves is probably picked up by reading a wide range of other accomplished writers. Less experienced writers, by contrast, are often unfamiliar with these basic moves, and unsure how to make them in their own writing. These basic moves are so common that they can be represented in templates that you can use right away to structure and even generate your own writing. It is true, of course, that critical thinking and writing go deeper than any set of linguistic formulas, requiring that you question assumptions, develop strong claims, offer supporting reasons and evidence, consider opposing arguments, and so on. But these deeper habits of thought cannot be put into practice unless you have a language for expressing them in clear, organized ways. STATE YOUR OWN IDEAS AS A RESPONSE TO OTHERS It is important not only to express your ideas (â€Å"I say†), but to present those ideas as a response to some other person or group ("they say"). The underlying structure of effective academic writing is not just in stating our own ideas, but in listening closely to others around us, summarizing their views in a way that they will recognize, and responding with our own ideas in kind. Broadly speaking, academic writing is argumentative writing, and we believe that to argue well you need to do more than assert your own ideas. You need to enter a conversati on, using what others say (or might say) as a launching pad or sounding board for your own ideas. For this reason, you need to write the voices of others into your text. The best academic writing has one underlying feature: it is deeply engaged in some way with other people’s views. Too often, however, academic writing is taught as a process of saying â€Å"true† or â€Å"smart† things in a vacuum, as if it were possible to argue

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